I hear you. And if you think about marketing as convincing people to do or buy something that may not be in their best interest but is mainly in the interest of making a corporation lots of money, I’d say, yeah, let’s not do that.
Marketing therapy is different.
In terms of the therapy world, marketing is the service we do to make sure that those people who really need our help, know that we are out here ready to help. Marketing therapy is about opening the door, stepping out of our office and letting the world see what we have to offer.
If you hide in your office and never get the word out, it is a huge disservice to all the potential clients who could have transformed their lives had they known you existed and sought your assistance.
That said, you’ve got to figure out how to get the word out in a way that feels aligned with who you are. A one size fits all model doesn’t make a lot of sense in general, but especially not with counselors. You may however need to push the boundaries of your own comfort zone. (Me? Public speaking gives me insomnia. But I do it because it is an important way to get the word out, be of service to my community, and keep my practice in people’s minds.)
So get out of your office and start spreading the word. Want clear strategies and a plan? Get in touch.
Evan Center, LCPC
Owner/Founder
Center Institute
www.centerinstitute.com